“We probably make money with the system. The cost of registrations through ABC is more than offset by the time saved in terms of human capital, as well as the paper saved, postage saved and value of the image we put forth to our clients.” Kep, The Diocese of New Jersey
Kent State University • Miller Electric Welding • Blessed Kateri • Drake University • Woodward • Diocese of New Jersey • Outrigger Enterprises Group • University of Detroit Mercy School of Dentistry • Child Care Resources Inc.
MILLER ELECTRIC WELDING AUTOMATION
Four hours per registrant isn’t always time well spent
Miller Electric Welding Automation provides a number of training programs to a variety of manufacturing end users and welding distributors. Each of its business units offer programs for specific welding equipment. Its Manufacturing Industries Group faced a particular challenge of registering and tracking customers from all over the U.S. for highly technical welding equipment and the corresponding training. Managing the phone calls and paperwork became a full-time job.
That job fell upon Customer Service Manager Kevin Summers, who estimated that he was spending up to four hours per registration, from the initial contact through the final collection of fees.
Time is Money
Summers figured there had to be a better way, and found it in ABC Signup and its automated registration management system. “Our whole paradigm shifted,” he said. “No more phone calls, and no more faxing in requests and manually entering them into a spreadsheet. Customers visit our website, click on the training links, fill in the information, pay for the training, receive confirmation e-mails with invoice receipts and receive our information about hotels and travel arrangements automatically.”
Added Summers, “The system even allows us to customize the registration process for different types of events and is super flexible. We easily copy existing events to create new events when the need for training exceeds what is currently scheduled.”
Save Both With ABC
Summers says he now spends five minutes or less (usually on printing the class roster) with registrants who use ABC Signup and the credit card payment option.
“ABC Signup allowed me to automate our registration process and helps me maintain my productivity,” he said.