Mark Twain, one of this country’s greatest authors and humorists, had such a way with words that we still quote and admire them more than 100 years after they were first uttered. “Golf is a good walk spoiled,” “Denial aint just a river in Egypt,” and “There are lies, damned lies andA statistics” are all Twainisms. As are “Be careful about reading health books. You may die of a misprint;” “Familiarity breeds contempt – and children;” and “Clothes make the man. Naked people have little or no influence on society.”
Much of Twain’s commentary from 19th and early 20th century America is still relevant and meaningful today. In keeping with our blog’s August Back-to-School theme, we completed a small summer reading project and will apply some of Twain’s words of wisdom to something he didn’t write about back in the day – registration software.
“Work is a necessary evil to be avoided.”
We would amend this to “Unnecessary work is a necessary evil to be avoided.” That’s why many of you sought registration software in the first place. Transferring mundane tasks – such as data entry, payment processing and participant notification – to a registration system not only reduces errors but saves you time to do more important things. Plus, you look much more professional using a web-based registration system.
“Training is everything. The peach was once a bitter almond; cauliflower is nothing but cabbage with a college education.”
We want you to know how to use our software as well as we do. Feature-rich software such as ABC Signup brings a myriad of tools to your fingertips that will ultimately deliver efficiencies to your organization and convenience to your customers. At ABC Signup, we will train you, offer refresher courses, and be there to answer your questions or offer additional guidance.
“Many a small thing has been made large by the right kind of advertising.”
If your goal is growing your program or events, establishing a professional, soup-to-nuts presence on the Internet is a great start. Registration software enables you to build event pages and calendar listings to link to registration pages that accept online payment and send automated notifications to participants. Such 24/7 access and convenience to registrants can turn a small event into a larger one pretty quickly. That’s before you even start using your system’s e-mail tools and database to help promote the program or event.
“Always do right. This will gratify some people and astonish the rest.”
Honor discount codes, try to work magic with wait lists and take seriously the feedback you get from evaluations (assuming your registration system provides all of the aforementioned). A good registration system offers several tools designed to improve the customer experience – take advantage of them and astonish a few people.
“Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
If you haven't yet made the leap to robust registration software, this quote is for you. Get off the sidelines. Commit to something that’s likely going to make you wonder why you waited this long. As Mark Twain once said, “the secret of success is making your vocation your vacation.” With good registration software, you’ll have more time to do the things you want to do.
If you are interested in ABC Signup and registration software, or just want more Mark Twain quotes, please e-mail or call us (866.791.8268x0). If you would like to receive our blog in your e-mail inbox, type your e-mail address in the box in the upper right and click "subscribe."