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This Mobile Thing Isn’t Just a Fad

Posted on Thu, January 1,2015 @ 19:49 PM

“Out in the woods / Or in the city / It's all the same to me / When I'm drivin' free, the world's my home / When I'm mobile”
The Who, “Goin’ Mobile”

Some 40 years after that song hit the air waves, we’re all “goin’ mobile,” though it’s due to hand-held, wireless electronic devices, not RVs. The latest statistics on the world’s migration to mobile devices are astonishing.

  • In the two years up to the first quarter of 2012, Apple sold 67 million iPads. It took them 24 years to sell that many Macs, five years for that many iPods, and three years to sell a similar number of iPhones (Source: Apple, 2012)
  • In 2011, for the first time in history, the number of smartphones sold exceeded the number of PCs sold (Canalys, 2012)
  • By 2015, there will be 7.4 billion 802.11n (wireless) devices in the market (ABIResearch, 2012)

the explosion of mobile devices requires nimble registration softwareAnd we’re not just carrying mobile devices around to text, talk on the phone or look stylish.

  • 4 out of 5 consumers use smartphones to shop (comScore, 2012)
  • Mobile device users have downloaded 35 billion apps from Apple’s App Store (Apple, 2012)
  • Worldwide mobile payment transactions will surpass $171.5 billion in 2012, up 62% from $105.9 billion last year (Gartner, 2012)
  • By 2014, mobile Internet usage is predicted to overtake desktop internet usage (Microsoft Tag, 2012)

As a consequence, websites, software and apps are making their own shift to accommodate the mobile appetite. And, it’s more out of necessity than design.

  • 57% of consumers will not recommend a business with a poorly designed mobile site. Similarly, 40% of consumers will go to a competitor’s site after a bad mobile experience (Compuware, 2012)

For some websites, that last stat might bring a little discomfort, knowing how that flash element on the home page creates a blank rectangle on any Apple mobile device. You can take solace in the fact that your ABC Signup-created calendar or event pages and registration forms scale to fit mobile devices and appear the way you designed them.

In fact, your ABC Signup pages are fully functional on mobile devices. As with anything mobile, some pages might take a little pinching or pulling to right size, but links can be clicked, registration forms filled out, and online payment made. And for administrators, having a mobile device on site at one of your events allows you to do simple tasks such as record attendance or payment status of attendees.

Our registration software also allows you to create QR codes designed for mobile readers that instantly pull up your event page or form. In the coming months, we will unveil a few more additions to make the mobile experience even better down the road – for you and your registrants.

To borrow from that Who tune once more, our goal – as it pertains to aligning our software with the mobile trend – is to keep you and your events “movin,’ groovin’.”

As usual, if you have any questions about registration software, ABC Signup, the Who, or what you would like to see in terms of mobile capabilities for our software, please e-mail or call (866) 791-8268 ext. 0.

Bonus trivia:
The Who’s Pete Townshend wrote and sang “Goin’ Mobile” – the band’s regular lead singer, Roger Daltrey, did not take part in the recording.

The Who has never performed “Goin’ Mobile” live.

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