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This Mobile Thing Isn’t Just a Fad - Updated

Posted on Wed, September 9,2015 @ 13:00 PM

Some 40 years after The Who's hit song Goin' Mobile song first rode the air waves, we’re all “goin’ mobile,” though it’s due to hand-held, wireless electronic devices, not RVs. Recent statistics – posted in a 2012 blog  on the world’s migration to mobile devices are astonishing. As are the updated statistics, added below in red.

  • In the two years up to the first quarter of 2012, Apple sold 67 million iPads. It took them 24 years to sell that many Macs, five years for that many iPods, and three years to sell a similar number of iPhones (Source: Apple, 2012)
    Last November, Apple shipped its one billionth iOS device, and at the end of 2014, it was selling 34,000 iphones every hour (Apple, 2015). As of January 2015, it had sold more than 250 million iPads
  • In 2011, for the first time in history, the number of smartphones sold exceeded the number of PCs sold (Canalys, 2012)
    In 2014, smartphone sales of 1.86 billion outpaced PC sales (302 million) by six-fold and in 2015, for the first time ever, tablet sales will outpace PC sales (Gartner, 2014)
  • By 2015, there will be 7.4 billion 802.11n (wireless) devices in the market (ABIResearch, 2012)


And we’re not just carrying mobile devices around to text, talk on the phone or look stylish.

  • 4 out of 5 consumers use smartphones to shop (comScore, 2012)
    Not only has this statistic held up, but today 90% of retail shoppers use smartphones while in stores to compare prices and look up product information and reviews (SessionM, 2015)
  • Mobile device users have downloaded 35 billion apps from Apple’s App Store (Apple, 2012)
    Total app downloads from Apple's App Store hit 100 billion as of June 2015 (statista, 2015)
  • Worldwide mobile payment transactions will surpass $171.5 billion in 2012, up 62% from $105.9 billion last year (Gartner, 2012)
    Mobile payment transactions are expected to top $431 billion in 2015 (statista, 2015)
  • By 2014, mobile Internet usage is predicted to overtake desktop internet usage (Microsoft Tag, 2012)
    Mobile digital media time in the US is now significantly higher at 51% compared to desktop, 42% (KCBP, 2015). And, there are now 1.9 billion users of mobile devices versus 1.7 billion of desktops (Morgan Stanley, 2015)

As a consequence, websites, software and apps are making their own shift to accommodate the mobile appetite. And, it’s more out of necessity than design.

  • 57% of consumers will not recommend a business with a poorly designed mobile site. Similarly, 40% of consumers will go to a competitor’s site after a bad mobile experience (Compuware, 2012)
    Even search behemoth Google echoed this sentiment, and as of April 2015, punishes websites without well-designed (responsive) mobile versions in its search results.

For some websites, that last stat might bring a little discomfort, knowing how that flash element on the home page creates a blank rectangle on any Apple mobile device. You can take some solace in the fact that your ABC Signup-created calendar or event pages and registration forms scale to fit mobile devices and appear the way you designed them. And take even more comfort in the fact that the upcoming update of ABC Signup will allow users to create totally responsive event listings, event pages and registration forms.

In fact, even your ABC Signup administration platform will be much more mobile-friendly with the improved platform being rolled out this year. 

To borrow from that Who tune once more, our goal – as it pertains to aligning our software with the mobile trend – is to keep you and your events “movin,’ groovin’.”

As usual, if you have any questions about registration software, ABC Signup, the Who, or what you would like to see in terms of mobile capabilities for our software, please e-mail or call (866) 791-8268 ext. 0.

Bonus trivia:
The Who’s Pete Townshend wrote and sang “Goin’ Mobile.” The band’s regular lead singer, Roger Daltrey, did not take part in the recording. The Who has never performed “Goin’ Mobile” live.

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