ABC Signup Blog
With at least one eye focused on events, training and tech...


5 Easy Ways to Measure Event Success

Posted on Mon, June 15,2015 @ 3:08 AM

For anyone with a job and some accountability, measurement parameters exist to gauge how they are doing and push them to achieve more.

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6 Discounts That Can Drive Event Attendance

Posted on Mon, June 1,2015 @ 14:55 PM

You needn’t look further than Black Friday, Amazon’s Gold Box promotions or January white sales to know that discounts drive sales. Your event, assuming it has a cost, is a sale. Do you use discounts to promote it and maximize attendance?

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7 Steps to Landing Sponsors for your Events

Posted on Thu, January 1,2015 @ 22:39 PM

No industry leverages sponsorships as well as sports. From major events like the Kentucky Derby (Yum!) to individual teams like Manchester United (AIG) to an entire “league” (e.g., NASCAR’s Sprint Cup or the PGA’s Nationwide Series), sports generate billions via sponsorships.

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