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ABC Signup Blog
With at least one eye focused on events, training and tech...

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An often-forgotten key to event success

Posted on Thu, January 7,2016 @ 11:00 AM

Susan plans a continuing education opportunity for company employees. She has great ideas for everything from engaging subject matter to a smooth registration process. Now comes the part she has been putting off as long as possible: a ton of writing. She must craft promotional communications, curriculum, presentation materials, follow-up documentation and other items she hasn’t yet thought of. Writing is a critical part of any training success, but it’s often among the last parts of planning and promotion anyone thinks about.

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