It’s almost a no-brainer.
If you provide a service or product that requires payment and you use a website to promote it to numerous customers, why wouldn’t you take the next step and use that same website to accept online payment? Your customers (registrants) certainly expect it.
Yes, you will incur minor costs creating your Internet merchant account, tying it to a payment gateway (such as
, etc.) or having a third party turnkey solution (such as
) act as both merchant account and gateway. Paypal, for instance, charges a 2.9% fee per transaction.
But, all things considered, the convenience factor typically holds sway. In the U.S., for instance, the use of checks has declined in almost an inverse proportion to the rising use of debit/credit cards, a trend accelerated by the Internet and online payments.