A “by the letter” look at social media.
Are you serious? Is tweeting my lunch plans, “liking” someone’s book recommendation, planting a goofy video on YouTube or blogging about the usual subjects really going to help my organization?
Believe it or not, you likely can leverage the various social media to add customers, exposure, “humanity,” and much more to your organization.
Check out some of the success stories, from large organizations such as Burger King, Dell and Ford to smaller businesses like Blendtec and Naked Pizza.
Data shows that seven out of 10 Inc. 500 companies have Facebook pages, five out of 10 write blogs to communicate, and almost six out of 10 use Twitter. And charitable organizations and higher education use social media even more than businesses.
Enough with the A-Z thing. There’s no way this blog entry is going through the whole alphabet just to make a headline work. It would have gotten stuck at “X” anyway, just like when you play the “alphabet game” on a road trip.
The gist is, while sometimes it seems like there is more “sizzle” about social media than “steak,” it does offer different, explosive new avenues to reach constituents, communicate, build relationships, develop leads, garner support, increase participation or improve whatever it is you are trying to accomplish.