ABC Signup Launches New Marketing Website
ABC Signup unveiled a new marketing website showcasing the company’s customer-centric, feature-rich registration software in a design that allows visitors to easily view and navigate the site on any device.
The mobile friendly platform – located at the existing URL, www.abcsignup.com – supports the company’s blog and newsletter, and its clean look and simple navigation offer easy access to information about the software and how customers use it to solve their registration management challenges.
The site was built by Hubspot-certified partner and international design firm InboundLabs. ABC Signup already uses Hubspot’s marketing automation software, and now manages its website on that company’s Content Optimization System (COS).
“Integrating the website and our Internet marketing tools should help us improve our ability to reach prospects seeking software best suited for multiple offerings such as training programs, classes and other events,” said Todd Chandler, president of ABC Signup.
The new site and its COS platform gives ABC Signup complete control over the site’s content. ABC Signup staff can edit existing pages or build new content immediately, and can test different elements and measure any page’s effectiveness practically overnight. Additional marketing automation tools make it easy to publish new web content to the company’s various social media sites and build forms that collect contact information and even trigger platform-built email marketing campaigns.
“We are an Internet-based company and most of our prospects find us through the Internet, so it makes sense to present ourselves as best as possible both aesthetically and mechanically – using internet marketing and SEO tools – through this new website,” said Chandler. “We’re excited about this new site and its potential to engage prospects.”
The new marketing site redesign is not associated with the software administration site used by ABC Signup customers, but customers are encouraged to periodically check www.abcsignup.com for news and developments related to forthcoming upgrades to the users’ platform.
New User Training Scheduled August 25
Join us for ABC Signup’s next New User Training, scheduled Tuesday, August 25, 11 a.m. - 12:30 p.m. online via GoToMeeting and conference call. We will take your questions and review the basics of the system including:
- Administrative Setup
- Event Setup and Management
- Event Page
- Registration Form Questions
- Calendar/Event Listing Maintenance
- Report Options
Cost is $75 per computer session (as many people as you want in a single viewing). For more information or to register, click here.
Disable Confirmation and Cancellation Emails for an Event
If you ever use ABC Signup for something other than self-registration, you may have a situation where you don’t want emails to go out. You have always been able to temporarily deactivate all emails for an event by going to the message center and clicking the green link under the pending or delivered tabs that read: Notification Delivery Enabled. Click here to disable.
Now you can go to Event > Event Setup > Notifications and turn off only the confirmation and cancellation emails for an event while still allowing others, such as reminders or evaluation notices. The disabled messages will not be created and will therefore not appear in the pending area of the message center.
This is one of four new features or improvements added in the past month. See them all in the What's New section of your ABC Signup admin site.
Use Invitation Module to Boost Your Event Marketing
ABC Signup’s Invitations Module allows you to create and email an invitation to contacts you’ve uploaded into the system, to past event registrants and to anyone else in your database. You select the recipients, and each invitee will receive the email you created with a link to your event. They can use the invitation to accept or decline the event, and if they choose the former (accept) they will link to the event page and its registration form.
You can turn on the Invitation Module at Event Setup > Advanced Tab by checking the Invitation Module box in the “Modules/Functionality” section. To then access the module, go back to Event Control Panel and click the Invitations icon.
You build your email invitation similarly to creating an Event Page, with options for inserting images, linking to pdfs and using the editor tool to design the invite. Enter a Subject, include the information you want recipients to read and include the [AcceptInvitationLink] invitation tag or check “Include registration link at the bottom of invitation” to ensure your email includes a link to your Event Page.
You have several options when selecting invitees, from adding individual entries to importing lists from another event, another invitation list or contacts you upload in an Excel file. Sending is as easy as selecting desired delivery options and clicking a button. If you choose to resend the invite closer to the event, you have several options in the “Send Invitations” window, including NOT sending to anyone who clicked “Accept” or “Decline” on the initial email.
More information is available in ABC Signup’s Help section, but always feel free to call (866.791.8268 ext. 0) or email us for more information.
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In reaction to the growing buzz about blended learning, we posted a couple of blogs this week that might help you get into the game with an online, video instruction component. One of these articles is a bit self-serving – one more reason why you should weigh in with your suggestions for blog topics.
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