Louisville, KY (August 12, 2015) – ABC Signup unveiled a new marketing website showcasing the company’s customer-centric, feature-rich registration software in a design that allows visitors to easily view and navigate the site on any device.
The mobile friendly platform – located at the existing URL, www.abcsignup.com – supports the company’s blog and newsletter, and its clean look and simple navigation offer easy access to information about the software and how customers use it to solve their registration management challenges.
The site was built by Hubspot-certified partner and international design firm InboundLabs. ABC Signup already uses Hubspot’s marketing automation software, and now manages its website on that company’s Content Optimization System (COS).
“Integrating the website and our Internet marketing tools should help us improve our ability to reach prospects seeking software best suited for multiple offerings such as training programs, classes and other events,” said Todd Chandler, president of ABC Signup.
The new site and its COS platform give ABC Signup complete control over the site’s content. ABC Signup staff can edit existing pages or build new content immediately, and can test different elements and measure any page’s effectiveness practically overnight. Additional marketing automation tools make it easy to publish new web content to the company’s various social media sites and build forms that collect contact information and even trigger platform-built email marketing campaigns.
“We are an Internet-based company and most of our prospects find us through the Internet, so it makes sense to present ourselves as best as possible both aesthetically and mechanically – using internet marketing and SEO tools – through this new website,” said Chandler. “We’re excited about this new site and its potential to engage prospects.”
The new marketing site redesign is not associated with the software administration site used by ABC Signup customers, but customers are encouraged to periodically check www.abcsignup.com for news and developments related to forthcoming upgrades to the users’ platform.
About ABC Signup
ABC Signup is a web-based software solution that automates registration management for classes, meetings, training courses, conferences and other types of events. Clients include various universities and school districts, churches, cooking schools, hospitals and a wide variety of organizations such as Activision, ADP, General Mills, Konica-Minolta, LG Electronics, Principal Financial, Protective Life, Target and the U.S. Department of Labor.