Louisville, KY (July 10, 2014) – ABC Signup customers saw gains in the number of events they offered and attendance at those events, and continue to be optimistic about their programs’ business trends going forward. Those are some of the key findings from ABC Signup’s fourth annual survey of its customers, conducted each year in June.
The 2014 study showed increases in survey participants’ events offered (54% of respondents said they offered “more” or “significantly more” programs, 46% said “about the same”) and attendance at those events (66% more/significantly more, 29% about the same). Those numbers, in turn, represented an uptick from the survey results for the identical queries in 2013, 2012 and 2011.
Customers’ responses also skewed on the positive side in their outlook for 2015. While 46% of this year’s survey respondents expect to offer a similar amount of programs and events in the coming year, 46% anticipate an increase in offerings while only 8% expect a decline.
“It’s an oversimplification, but when business is good for our customers, it bodes well for us,” said Todd Chandler, president of ABC Signup. “We are encouraged by the survey’s findings as it relates to business levels and trends, and hope we continue to play a part in our customers’ success.”
Time saved from using ABC Signup again garnered high marks from survey participants, as 88% cited “significantly more” or “more” time savings in 2014, compared to 91% in 2013, 86% in 2012 and 90% in 2011. The number of participants estimating their cumulative time savings on event administration since using ABC Signup at 50% or greater was 54% in 2014, 44% in 2013, 46% in 2012 and 42% in 2011.
The top benefits of ABC Signup, per the survey results, remained relatively unchanged this year. Customers rated the top three administrative features as automated communications to registrants, registrants entering their own data, and easy access to reports. They rated the top three features from the registrants’ perspective as 24/7 access to register online, automated communications, and online payment.
A new question on this year’s survey indicated a wide variation among customers as to how and whether they use mobile to present and promote event content and support the registration process. The survey’s more open-ended query – seeking ideas for new features and functionality – generated a number of responses currently under review by ABC Signup’s developers.
“We discuss ideas with our customers on a regular basis, and build customizations and new features based upon those conversations,” said Chandler. “Their feedback, over the years, has enabled us to vastly improve the product they initially purchased, and make our software even more compelling to new customers.”
“We use our annual survey primarily to get a read on how things are going with our customers and to supplement our informal mechanisms for gaining customer input on new features and ideas,” said Chandler. “It’s doing what we hoped it would do – giving us insights into how to better serve our customers.”
About ABC Signup
ABC Signup is a web-based software solution that automates registration management for classes, meetings, training courses, conferences and other types of events. Clients include various universities and school districts, churches, cooking schools, hospitals and a wide variety of organizations such as ADP, Activision, Konica-Minolta, Principal Financial. Protective Life, Target and the U.S. Department of Labor.